Eyeforce

BACK-TO-BACK ADIDAS ADS TO START 2025 STRONG

27 August

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4 Min

At the start of 2025 we produced a series of Adidas x Intersport ads with our longtime creative partners at Superson. By combining multiple collections and sports in one consecutive shoot, we managed to create huge productional efficiencies for our client.

At the start of 2025 we produced a series of Adidas x Intersport ads with our longtime creative partners at Superson. By combining multiple collections and sports in one consecutive shoot, we managed to create huge productional efficiencies for our client.

At the start of 2025 we produced a series of Adidas x Intersport ads with our longtime creative partners at Superson. By combining multiple collections and sports in one consecutive shoot, we managed to create huge productional efficiencies for our client.

Bob van de Gronde directed both the Outdoor campaign and the Training campaign, each highlighting performance gear in its natural environment. The films blend textures through a mix of cameras and rigs.

Bob van de Gronde directed both the Outdoor campaign and the Training campaign, each highlighting performance gear in its natural environment. The films blend textures through a mix of cameras and rigs.

Bob van de Gronde directed both the Outdoor campaign and the Training campaign, each highlighting performance gear in its natural environment. The films blend textures through a mix of cameras and rigs.

Alongside the main camera, the Ronin 4D with a detachable head allowed for inventive angles and dynamic movement. A simple handycam added subtle infrared shots, while an analogue flash camera brought striking black and white stills into the mix.

Alongside the main camera, the Ronin 4D with a detachable head allowed for inventive angles and dynamic movement. A simple handycam added subtle infrared shots, while an analogue flash camera brought striking black and white stills into the mix.

Alongside the main camera, the Ronin 4D with a detachable head allowed for inventive angles and dynamic movement. A simple handycam added subtle infrared shots, while an analogue flash camera brought striking black and white stills into the mix.

Guillaume Allantaz directed the Running and Sportswear campaigns, exploring the contrast between stress and serenity by moving from the chaos of the office to the calm of a run. His approach captures the shift in energy and frames the performance and lifestyle sides of the brand in perfect balance.

Guillaume Allantaz directed the Running and Sportswear campaigns, exploring the contrast between stress and serenity by moving from the chaos of the office to the calm of a run. His approach captures the shift in energy and frames the performance and lifestyle sides of the brand in perfect balance.

Guillaume Allantaz directed the Running and Sportswear campaigns, exploring the contrast between stress and serenity by moving from the chaos of the office to the calm of a run. His approach captures the shift in energy and frames the performance and lifestyle sides of the brand in perfect balance.

Arthur Neumeier

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