Shimano

System Supremacy

It’s not often that you get to make a commercial for a product that doesn’t need a commercial to sell itself. The DURA ACE products from Shimano are top of the line, and the majority of competitive road cyclists ride with these products.
During the worst storm of the year we rented out an old airport at night, installed a crazy amount of lights, sent the drone up, and let it all pour down. The result…. See for yourself.


Music created by our in-house music and sound studio Electric Cinema


CLIENT: Shimano
AGENCY: Doorrood
Director: Jerom Fischer
D.O.P.: Stefan Jansen