Episode 1 of adidas x Intersport campaign, directed by Iman Whitfield. The first episode portrays Mari Dottschadis, a distance runner, and her passion for running. She opens up about the challenges of mastering something she loves despite others telling her she can’t. A short piece about perseverance, determination and women empowerment.
Credits
Client: adidas & INTERSPORT Group
Agency: Made in Amsterdam
Creative partner: Rachna Dhall-Haasnoot
Managing Partner: Chris Friend
Director: Iman Whitfield
Executive Producer: Cathalijn van Hattem
Producer: Diede Zillinger
Junior Producer: Jill Sanrodji
DP: Felix Schuster
Athlete: Mareike Dottschadis
Editor: Aron van Blooijs
Music & sound: Max Gramser by THNDR
Grading: Jan Maarten De Wit