Commercial

Menzis

DESCRIPTION

In our most recent work for Menzis, director Ralf Demesmaeker gives a poetic touch to the campaign Leefkracht. The project centers around the concept of vitality, a physical as well as a mental force that can be found in everyone. From an 80-year-old gentleman to a young girl recovering from an illness, the campaign shows peoples raw authentic selves. Ralf worked with real talent, instead of actors, in order to achieve a documentary atmosphere harnessing genuine energy.

In our most recent work for Menzis, director Ralf Demesmaeker gives a poetic touch to the campaign Leefkracht. The project centers around the concept of vitality, a physical as well as a mental force that can be found in everyone. From an 80-year-old gentleman to a young girl recovering from an illness, the campaign shows peoples raw authentic selves. Ralf worked with real talent, instead of actors, in order to achieve a documentary atmosphere harnessing genuine energy.

In our most recent work for Menzis, director Ralf Demesmaeker gives a poetic touch to the campaign Leefkracht. The project centers around the concept of vitality, a physical as well as a mental force that can be found in everyone. From an 80-year-old gentleman to a young girl recovering from an illness, the campaign shows peoples raw authentic selves. Ralf worked with real talent, instead of actors, in order to achieve a documentary atmosphere harnessing genuine energy.

Credits

Client: Menzis

Agency: Roorda Reclamebureau

Production: Eyeforce

Director: Ralf Demesmaeker

DOP: Tim Kerbosch

Project Manager: Michelle Krevetzky

Producer: Niels Visser

Production Manager: Lion Kojo

Junior producer: Jill Sanrodji

Production Assistants: Benthe Bus, Rien van der Houwen & Wouter Kloosterman

Research & Casting: Sari Jacobs

Art director: Tessa Beijer

1st AD: Lotte Schmidt

3rd AD: Siebe Stolk

1st AC/Focus Puller: Rob van Dam

2nd: Tom Arkenbout

VTR: Joel Sperling

Gaffer: Koen van Bergen

Best Boy: Abel Berghuizen

Light assistant: Adnan Jerbi

Photographer: Anne van Zantwijk

Sound: Koos van der Vaart

Grip on Water: Frerik Scheffer

Grip Cart: Mick Durlacher

Animal Handler: Jaap Zunneberg

Stylist: Mette de Vries

H&Mu: Iris Bosman

Editor: Amber Hooijmans

Grading: Ruben Labree

Music: MOST___original soundtracks___audio post

Sound design: Feike de Wit | Sound Circus

Mediabureau: Mindshare


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© Eyeforce 2025

Receive our quarterly newsletter with behind the scenes and the latest news.

© Eyeforce 2025

Receive our quarterly newsletter with behind the scenes and the latest news.

© Eyeforce 2025